http://www.bookofbutton.com Book of Button Wed, 05 Jun 2013 18:03:17 +0000 http://www.bookofbutton.com en http://www.bookofbutton.com/Go-Play http://www.bookofbutton.com/following/bookofbutton.com/Go-Play Wed, 05 Jun 2013 18:03:17 +0000 Book of Button 1836338 Autodesk had disparate apps that needed to be rebranded and given a new home. Enter: The Studio. First we started with a manifesto: It’s all around us. Everywhere. In what we do, And how we do it. Creativity. It’s part of all of us, That just needs unlocking. Our points of entry may vary, As much as the skills we possess. It’s up to us where we take it. What we create. The tools we use, And how we use them. There are no boundaries. No judgments. No frustrations. It’s pure, self-expression. Uninhibited. Uncensored. Unedited. Because creativity can start anywhere, Start here. Go play. Then we defined what these apps meant to the different target segments, what the press release would say and the overall feel of the copy found within the site. When the story, comps and guidelines were finalized, our journey was over. These are the files we handed over, trusting the client would bring this creation to life as we would have. <img src="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERLanding_905.jpg" width="905" height="662" width_o="2048" height_o="1499" src_o="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERLanding_o.jpg" data-mid="10685503" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERAppPage_905.jpg" width="905" height="1131" width_o="1280" height_o="1600" src_o="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERAppPage_o.jpg" data-mid="10685507" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERSketchbook_905.jpg" width="905" height="821" width_o="1280" height_o="1162" src_o="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERSketchbook_o.jpg" data-mid="10685516" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERWorkshop_905.jpg" width="905" height="675" width_o="1280" height_o="955" src_o="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERWorkshop_o.jpg" data-mid="10685529" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERStore_905.jpg" width="905" height="1414" width_o="1280" height_o="2000" src_o="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERStore_o.jpg" data-mid="10685534" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERMyCorner_905.jpg" width="905" height="989" width_o="1280" height_o="1400" src_o="http://payload.cargocollective.com/1/1/41900/1836338/CONSUMERMyCorner_o.jpg" data-mid="10685536" border="0" align="left"/> Autodesk had disparate apps that needed to be rebranded and given a new home. Enter: The Studio. First we started with a manifesto: It’s all around us. ... http://www.bookofbutton.com/YouTube http://www.bookofbutton.com/following/bookofbutton.com/YouTube Mon, 20 May 2013 16:37:05 +0000 Book of Button 3654948 THE WARNER SOUND The Warner Sound is all about the artists of Warner Music Group. With these trailers we wanted to highlight the inspiration and stories behind those musicians. :15's THE WARNER SOUND The Warner Sound is all about the artists of Warner Music Group. With these trailers we wanted to highlight the inspiration and stories behind... http://www.bookofbutton.com/Cool-Ranch-Doritos-Locos-Tacos http://www.bookofbutton.com/following/bookofbutton.com/Cool-Ranch-Doritos-Locos-Tacos Fri, 17 May 2013 17:11:20 +0000 Book of Button 5624039 When the Nacho Cheese DLT launched it quickly became the best selling item in Taco Bell’s history – over 375 million sold in the first year. So how do you top such impressive numbers with the next iteration of the DLT? You go bigger, better, bolder. Here are some of the ideas that do just that. PRE-LAUNCH Fans were eagerly (and impatiently) awaiting the launch of the Cool Ranch DLT. So we teased them, surprised them, and in some cases, made them earn the latest DLT. DIGITAL TACO TRUCK We decided to drive the Taco Bell taco truck into the virtual world and park it on specific sites. Fans could follow the truck to see where it would end up next. And if they happened to catch it, they could check in and get great deals on the Cool Ranch DLT. <img src="http://payload166.cargocollective.com/1/1/41900/5624039/VirtualTacoTruck_905.jpg" width="905" height="509" width_o="1417" height_o="797" src_o="http://payload166.cargocollective.com/1/1/41900/5624039/VirtualTacoTruck_o.jpg" data-mid="30349546" border="0" align="left"/> LAUNCH When the Cool Ranch DLTs were available we kicked the awesome into overdrive. We wanted the way fans got their tacos to be just as epic as the tacos themselves. 40,000FT On the day of the Cool Ranch DLT release, we'll partner with Virgin America and outfit their plane in Cool Ranch blue. Instead of crackers and cheese, lucky passengers get to enjoy being some of the first to try the new taco. <img src="http://payload166.cargocollective.com/1/1/41900/5624039/40000DLT_905.jpg" width="905" height="509" width_o="1413" height_o="795" src_o="http://payload166.cargocollective.com/1/1/41900/5624039/40000DLT_o.jpg" data-mid="30349651" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/41900/5624039/4000DLTinside_905.jpg" width="905" height="509" width_o="1422" height_o="800" src_o="http://payload166.cargocollective.com/1/1/41900/5624039/4000DLTinside_o.jpg" data-mid="30349650" border="0" align="left"/> UBER Can't make it to a Taco Bell to grab the new Cool Ranch DLT? No worries, just fire up your Uber app and have the Taco Truck come to you. <img src="http://payload166.cargocollective.com/1/1/41900/5624039/TacoUber.1_905.jpg" width="905" height="585" width_o="1311" height_o="848" src_o="http://payload166.cargocollective.com/1/1/41900/5624039/TacoUber.1_o.jpg" data-mid="30349772" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/41900/5624039/TacoUber.2_905.jpg" width="905" height="585" width_o="1310" height_o="847" src_o="http://payload166.cargocollective.com/1/1/41900/5624039/TacoUber.2_o.jpg" data-mid="30349773" border="0" align="left"/> TACO COPTER There's delivery. Then there's epic delivery. And what's more epic than getting a box of Cool Ranch tacos delivered via a Taco Copter? That's what we thought too. <img src="http://payload166.cargocollective.com/1/1/41900/5624039/Taco Copter.1_905.jpg" width="905" height="585" width_o="1429" height_o="925" src_o="http://payload166.cargocollective.com/1/1/41900/5624039/Taco Copter.1_o.jpg" data-mid="30349828" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/41900/5624039/Taco Copter.2_905.jpg" width="905" height="585" width_o="1286" height_o="832" src_o="http://payload166.cargocollective.com/1/1/41900/5624039/Taco Copter.2_o.jpg" data-mid="30349942" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/1/41900/5624039/Taco Copter.3_905.jpg" width="905" height="585" width_o="1281" height_o="829" src_o="http://payload166.cargocollective.com/1/1/41900/5624039/Taco Copter.3_o.jpg" data-mid="30349835" border="0" align="left"/> SUSTAIN Once the allure of the Cool Ranch Taco wore off, we had to ensure it was still top of mind (and top of the food chain) in our fans’ eyes. FIRST TASTE A SECOND TIME Taco Bell asked their fans to review the Cool Ranch DLT and post their videos to YouTube. So we took those videos and gave them the Hollywood treatment by adding VO, a sweet soundtrack, and the classic Taco Bell GONG. Cool Ranch DLT - First Taste from Brian Button on Vimeo. PACKAGING Now that fans can get both tacos (Nacho Cheese, Cool Ranch) we wanted to bring them together in delicious harmony. And give away cool stuff at the same time. <img src="http://payload166.cargocollective.com/1/1/41900/5624039/CollectAll2_905.jpg" width="905" height="509" width_o="1418" height_o="798" src_o="http://payload166.cargocollective.com/1/1/41900/5624039/CollectAll2_o.jpg" data-mid="30349973" border="0" align="left"/> When the Nacho Cheese DLT launched it quickly became the best selling item in Taco Bell’s history – over 375 million sold in the first year. So how do you top... http://www.bookofbutton.com/Taco-Speakeasy http://www.bookofbutton.com/following/bookofbutton.com/Taco-Speakeasy Wed, 15 May 2013 16:00:31 +0000 Book of Button 5011324 The anticipation for the upcoming Cool Ranch DLT was palpable. Fans tweeted, begged, even boycotted Taco Bell until they could get their hands on one. We wanted to reward the most outspoken fans by giving them a Cool Ranch taco first. But we also wanted to make it a little more interesting than that. So we found existing businesses in New York, Dallas, and Los Angeles and used them as a front to house our Taco Speakeasies. We gave our fans a seemingly random address and a cryptic password. Then we waited… New York Cool Ranch Doritos Locos Tacos: NYC Speakeasy from Brian Button on Vimeo. Dallas Cool Ranch Doritos Locos Tacos: Dallas Speakeasy from Brian Button on Vimeo. Los Angeles Cool Ranch Doritos Locos Tacos: LA Speakeasy from Brian Button on Vimeo. The anticipation for the upcoming Cool Ranch DLT was palpable. Fans tweeted, begged, even boycotted Taco Bell until they could get their hands on one. We wanted... http://www.bookofbutton.com/YouTube-2012-Olympics http://www.bookofbutton.com/following/bookofbutton.com/YouTube-2012-Olympics Wed, 03 Apr 2013 14:32:12 +0000 Book of Button 3823209 To help promote the first ever live stream of the Olympics, AKQA San Francisco and YouTube teamed up to create the NBC Olympics Scheduler, a first-of-its-kind Google Chrome app. The app lets users browse and watch the Olympic Games, live and on-demand. They can also create a playlist of their favorite Olympic events and get real-time reminders straight to their browser. Also, as part of the campaign to cover the Olympics live, AKQA developed dynamic ad units, pushing real-time updates on every event and defining moments of the games. This groundbreaking ad campaign generated more than 80 updates a day throughout the entire Olympic Games. YouTube Olympics 2012 from Brian Button on Vimeo. To help promote the first ever live stream of the Olympics, AKQA San Francisco and YouTube teamed up to create the NBC Olympics Scheduler, a first-of-its-kind... http://www.bookofbutton.com/eBay-Thanks-You http://www.bookofbutton.com/following/bookofbutton.com/eBay-Thanks-You Sat, 26 Jan 2013 16:03:42 +0000 Book of Button 4283663 eBay was fully aware that it's their community of buyers, sellers, and non-profits that make eBay.com a destination worth visiting. So to thank their members, they were going to celebrate them – by sharing their inspiring eBay stories. Below are some of those stories, including all-star designer Jonathan Adler and film icon Michael J. Fox. In addition to the videos, we created a full-page ad in the New York Times as well as rich media executions that drive to all of the stories on eBay’s YouTube page. *** WINNER OF BRONZE CLIO 2013 *** eBay Thanks You launch video eBay Thanks You - Launch Video from Brian Button on Vimeo. Jonathan Adler eBay Thanks You - Jonathan Adler from Brian Button on Vimeo. Michael J Fox eBay Thanks You - Michael J Fox from Brian Button on Vimeo. Ed Church eBay Thanks You - Ed Church from Brian Button on Vimeo. Full-page ad featured in the New York Times <img src="http://payload99.cargocollective.com/1/1/41900/4283663/eBay_PrintAd_FINAL_1.jpg" width="670" height="1272" width_o="1316" height_o="2500" src_o="http://payload99.cargocollective.com/1/1/41900/4283663/eBay_PrintAd_FINAL_1_o.jpg" data-mid="22600490" border="0" align="left"/> eBay was fully aware that it's their community of buyers, sellers, and non-profits that make eBay.com a destination worth visiting. So to thank their members, they... http://www.bookofbutton.com/Autodesk http://www.bookofbutton.com/following/bookofbutton.com/Autodesk Tue, 13 Mar 2012 10:24:51 +0000 Book of Button 2135485 We created an iPad ad that took people on a virtual tour of China’s Tianjin Port building, which was constructed exclusively with Autodesk software. When launched, the Autodesk 3D ad become on of the first of its kind within the United States, and over 100,000 people explored it during its one-week placement on AOL’s Editions. We created an iPad ad that took people on a virtual tour of China’s Tianjin Port building, which was constructed exclusively with Autodesk software. When... http://www.bookofbutton.com/Accelerating-Better-Design http://www.bookofbutton.com/following/bookofbutton.com/Accelerating-Better-Design Tue, 13 Mar 2012 10:24:49 +0000 Book of Button 2589066 Autodesk is the world leader in 3D design software. But there was low awareness of the brand, beyond AutoCAD. We created a campaign full of “Design Principles”, ones the industry can stand for and Autodesk can stand behind. First we created posters that brought our Principles of Design to life. (Scroll through to view the series.) <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_FailFaster_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_FailFaster_o.jpg" data-mid="13095122" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_KeepDreaming_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_KeepDreaming_o.jpg" data-mid="13095194" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_LimitLess_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_LimitLess_o.jpg" data-mid="13095206" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_LookBeyond_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_LookBeyond_o.jpg" data-mid="13095214" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_AugmentReality_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_AugmentReality_o.jpg" data-mid="13095174" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_SustainBelief_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_SustainBelief_o.jpg" data-mid="13095221" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_UnderComplicate_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_UnderComplicate_o.jpg" data-mid="13095226" border="0" align="left"/> We continued our Principles of Design theme down to the product level, demonstrating what the software will allow its users to accomplish. Manufacturing Design Suite <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_BreakThrough_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_BreakThrough_o.jpg" data-mid="13095246" border="0" align="left"/> Infrastructure Design Suite <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_CorrectCourse_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_CorrectCourse_o.jpg" data-mid="13095250" border="0" align="left"/> Cloud services <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_LimitLess_Cloud_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_LimitLess_Cloud_o.jpg" data-mid="13095254" border="0" align="left"/> Simulation software <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_ProveIt_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_ProveIt_o.jpg" data-mid="13095256" border="0" align="left"/> We then created OOH, installations and digital executions, as well as strategic partnerships. Installation at Chicago's Bean <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_OOH_Bean_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_OOH_Bean_o.jpg" data-mid="13118625" border="0" align="left"/> Efforts to rebuild Detroit (and other hard-hit cities) sustainably <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_OOH_Sustain_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_OOH_Sustain_o.jpg" data-mid="13118653" border="0" align="left"/> Building wrap around some of the world's most ambitious projects <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_OOH_Wrap_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_OOH_Wrap_o.jpg" data-mid="13118664" border="0" align="left"/> Wild postings around Autodesk events <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_OOH_Posters_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_OOH_Posters_o.jpg" data-mid="13118645" border="0" align="left"/> Our Principles of Design displayed during Fast Company's Masters of Design <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_OOH_MODinstallation_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_OOH_MODinstallation_o.jpg" data-mid="13118635" border="0" align="left"/> Autodesk business cards with different Principles of Design on the back, depending on industry <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_Cards_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_Cards_o.jpg" data-mid="13119536" border="0" align="left"/> Facebook page that houses our different projects, partnerships and product information <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_Facebook_17_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_Facebook_17_o.jpg" data-mid="13119540" border="0" align="left"/> Interactive iPad execution showcasing the power of Autodesk Design Suites <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_Ipad_18_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_Ipad_18_o.jpg" data-mid="13119549" border="0" align="left"/> One of the many strategic partnerships we created with our media team. This example shows the potential paths through Wired <img src="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_Wired_905.jpg" width="905" height="585" width_o="2048" height_o="1324" src_o="http://payload14.cargocollective.com/1/1/41900/2589066/ADSK_Wired_o.jpg" data-mid="13119563" border="0" align="left"/> Autodesk is the world leader in 3D design software. But there was low awareness of the brand, beyond AutoCAD. We created a campaign full of “Design Principles”,... http://www.bookofbutton.com/Glad http://www.bookofbutton.com/following/bookofbutton.com/Glad Tue, 29 Nov 2011 17:41:23 +0000 Book of Button 2174516 Before the spot even aired, it garnered some attention from the New York Times. <img src="http://payload.cargocollective.com/1/1/41900/2174516/Screen shot 2011-10-20 at 5.07.28 PM.png" width="612" height="486" width_o="612" height_o="486" src_o="http://payload.cargocollective.com/1/1/41900/2174516/Screen shot 2011-10-20 at 5.07.28 PM_o.png" data-mid="10899020" border="0" align="left"/> Before the spot even aired, it garnered some attention from the New York Times. http://www.bookofbutton.com/Other-Stuff http://www.bookofbutton.com/following/bookofbutton.com/Other-Stuff Tue, 13 Jul 2010 20:22:48 +0000 Book of Button 501696 How I remember to water my houseplants. <img src="http://payload.cargocollective.com/1/1/41900/501696/socks_final.jpeg" width="670" height="536" width_o="670" height_o="536" src_o="http://payload.cargocollective.com/1/1/41900/501696/socks_final_o.jpeg" data-mid="9073540" border="0" align="left"/> Self-portrait coasters <img src="http://payload.cargocollective.com/1/1/41900/501696/IMG_0003.jpg" width="670" height="500" width_o="2048" height_o="1529" src_o="http://payload.cargocollective.com/1/1/41900/501696/IMG_0003_o.jpg" data-mid="2654461" border="0" align="left"/> What to do when it’s the holidays and you’re broke? Grab some socks, a stupid picture of yourself (below) and get DIY thrifty-style. <img src="http://payload.cargocollective.com/1/1/41900/501696/Facial.jpg" width="144" height="198" width_o="144" height_o="198" src_o="http://payload.cargocollective.com/1/1/41900/501696/Facial_o.jpg" data-mid="3414658" border="0" align="left"/> Perfect for the in-laws. <img src="http://payload.cargocollective.com/1/1/41900/501696/photo.jpeg" width="604" height="453" width_o="604" height_o="453" src_o="http://payload.cargocollective.com/1/1/41900/501696/photo_o.jpeg" data-mid="3399649" border="0" align="left"/> Even made a pair of MANties for my old man. Think he liked ‘em. <img src="http://payload.cargocollective.com/1/1/41900/501696/photo-1.jpeg" width="604" height="453" width_o="604" height_o="453" src_o="http://payload.cargocollective.com/1/1/41900/501696/photo-1_o.jpeg" data-mid="3399648" border="0" align="left"/> Fullscreen <img src="http://payload.cargocollective.com/1/1/41900/501696/GW_Print_Castle_o.jpeg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/41900/501696/GW_Print_Castle_o_o.jpeg" data-mid="8918958" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41900/501696/GW_Print_Camp_o.jpeg" width="612" height="793" width_o="612" height_o="793" src_o="http://payload.cargocollective.com/1/1/41900/501696/GW_Print_Camp_o_o.jpeg" data-mid="8918956" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41900/501696/GW_Print_Space_o.jpeg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/41900/501696/GW_Print_Space_o_o.jpeg" data-mid="8918962" border="0" align="left"/> Client: Green Works Assignment: Target the Chemical-Concerned Cleaner to let them know they can get powerful cleaning without touching/breathing harsh chemicals. Role: Concept + Copy As seen on IllustratedbyCopywriters.com <img src="http://payload.cargocollective.com/1/1/41900/501696/remote.jpg" width="670" height="536" width_o="2048" height_o="1638" src_o="http://payload.cargocollective.com/1/1/41900/501696/remote_o.jpg" data-mid="2288507" border="0" align="left"/> How I remember to water my houseplants. Self-portrait coasters What to do when it’s the holidays and you’re broke? Grab some socks, a stupid picture of...